Digital marketing practices allow businesses to boost their sales exponentially by making them more visible and accessible to more consumers who are already looking for the product and services in that niche.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.

With experience, you could move into senior management or start your own Fintech company.

ONLINE ADMISSION FORM

Skills required
Data Scientist

Paid search, Search engine optimization, Content marketing, Social media marketing, Email marketing, Mobile Marketing, and Marketing automation are some of the key skills that a Digital Marketer should be well versed with.

Job Profile

A digital marketer is responsible for using a variety of digital channels to generate leads and build brand awareness. Beyond this, a digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company's digital strategy or just focus on one.

Career path and progression

Like any other profile in the industry, one with the right years of experience and knowledge in the field of digital marketing can grow exponentially in profile from an executive, manager to CMO