Certificate course in Digital Marketing
| Program Structure | ||||
|---|---|---|---|---|
| Topics to be covered | ||||
| Introduction to Digital Marketing | Search Engine Optimization | Integrated Marketing Communication | Social Media Marketing | Emerging Trends in Information Technology |
Program Objectives
This interactive online course will help you or your team rapidly learns the fundamentals of successful digital marketing. It will guide you through how to create a structured plan to grow your business using digital marketing. It's structured using our acclaimed RACE digital marketing planning framework which covers the full customer lifecycle.
- Create a structured digital marketing plan and budget
- Identify the correct measures to set objectives and evaluate digital marketing
- Review and prioritize the strategic options for boosting customer acquisition, conversion, and retention using digital marketing
- Understand and follow the practical success factors to improve results from digital marketing
Eiligibility
- A Bachelor's degree from a recognized university in any discipline
- Minimum 50% aggregate marks
- 45% in case of candidates belonging to reserved categories
Location
Dr. Dy Patil University Sant Tukaram Nagar, Pimpri Pune - 411038Contact for Registration – Shiv Shingade - 9049002620
